This internship opportunity is centered around social media promotion and marketing, offering hands-on experience in the ever-evolving world of digital advertising.

This organization has worked in five continents, making it a truly international project. They are committed to developing captivating stories that are based on real-life experiences and media campaigns that have a real impact in order to raise awareness, encourage activism, and incite constructive social change. They also assist in mobilizing and scaling crucial impact programs for organizations, businesses, grassroots activists, and philanthropic foundations.

If you are driven and enthusiastic, with a passion for crafting compelling social media campaigns and leveraging various platforms to engage and connect with target audiences, then this internship might be just what you’re looking for!

As an intern, you will have the unique opportunity to collaborate closely with an experienced and dynamic team, allowing you to immerse yourself in a diverse range of tasks and projects that will provide hands-on experience in various aspects of digital marketing. Through this immersive learning experience, you will not only learn industry best practices but also gain a profound understanding of the inner workings of social media management, content creation, analytics, and community engagement.


Makhulu Media is dedicated to creating media campaigns that have a tangible impact. They weave compelling narratives based on lived experiences in order to increase awareness, promote advocacy, and inspire positive social change. Additionally, they also help governments, companies, grassroots activists, and philanthropic foundations mobilize and scale important impact programs.

©Makhulu Media is an international company, working from concrete jungles to desert mountains, they have scaled them all with their cameras. They have worked across five continents, in 20 languages, and are always eager to aspire for more.


Your role will be focused on helping create and monitor social media content. You’ll mainly work in the social media marketing aspect, but there’s also an opportunity for you to help in maintaining the website and engaging with the online community/potential partners.


You will be involved in the following tasks:

  • Develop and implement social media strategies to increase brand awareness and engagement
  • Create compelling content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
  • Manage and monitor social media accounts, ensuring consistent and engaging content
  • Research and identify target audiences and trends in order to optimize reach and attract new followers.
  • Collaborate with the team to develop innovative ideas and campaigns to build a strong online presence
  • Monitor analytics and provide regular reports on social media performance
  • Engage with the online community, responding to comments and messages in a timely and professional manner
  • Assist in website maintenance and updates, ensuring accurate and up-to-date information
  • Research and identify potential partners and collaborators to expand their network


  • Currently pursuing or recently completed a degree in Marketing, Communications, or a related field
  • Strong understanding of social media platforms and trends
  • Excellent written and verbal communication skills
  • Creative mindset with the ability to generate engaging content
  • Proficiency in social media management tools and analytics platforms
  • Basic knowledge of website management and content management systems
  • Ability to work independently and collaborate effectively with a team
  • Strong organizational skills and attention to detail
  • Passion for the impact media industry


You’ll stay at a comfortable and welcoming volunteer house in a picturesque suburb of Cape Town, on the Southern Peninsula. It’s a great setting; you’ll be surrounded by beaches and mountains, and the penguin colony at Boulder’s Beach is only a 5-minute drive away. The house hosts people from around the world that are volunteering in the surrounding communities, which creates a wonderfully international vibe. The nearest shops and restaurants are a 5-minute drive away, and Cape Town’s city center is a 40-minute drive away. It’s easy to take Ubers and make your way around.

Safety & Support

Safety & Support

Be sure to prioritize hydration in the summer to avoid heatstroke. South Africa does have high crime rates, so it’s important to be aware and use common sense to stay safe. Some safety guidelines are to always walk in groups, take a taxi/Uber in the evenings, know safe/dangerous areas, secure your belongings, don’t walk around with large sums of cash (you can pay everything with a card), minimize wearing flashy accessories, and be cautious of overly friendly strangers.



The accommodation offers free Wi-Fi to keep family and friends up to date via WhatsApp, Zoom, etc. Cafes/restaurants also offer free Wi-Fi. You can also consider getting a local SIM card if your phone is unlocked, or setting your phone’s status to roaming, depending on your provider’s rates.



A simple breakfast and a delicious cooked dinner (vegetarian & vegan options available) from Monday to Friday are included in your fee. Indulge in local dishes, like bobotie and South African Braai! For desserts, don’t miss out on milk tarts and malva pudding. There is a diverse food scene in Cape Town, so no matter your cuisine preference or dietary restrictions you’ll have plenty of options. Let us know in advance if you have any allergies/dietary needs.

Location details

Location details

Discover Cape Town’s attractions: Table Mountain, Kirstenbosch Gardens, city tours, historical sites, and the Cape Point Peninsula. There are also opportunities to surf, kayak, paraglide, cage dive with sharks, and more! Cape Town has a mediterranean climate with cool winters and hot summers so be sure to check what the temperature will be like during your stay.


Fee Breakdown

Start and end dates for the internship with this organization are flexible and will be discussed during the application process.

What you\'ll pay (2024 rates)

8 WEEKS USD 2,415

12 WEEKS USD 3,270

16 WEEKS USD 4,125

20 WEEKS USD 4,980

26 WEEKS USD 6,262


  • Careful matchmaking. It takes time to find the right internship for each person, and we take this process very seriously.
  • Initial interview with one of our team to gauge your skills, interests, and desired learning outcomes.
  • An academic internship eligible for university credit. Check with your university to confirm if this internship qualifies for credit or alternatively we can assist you with purchasing transfer credits.
  • Accommodation in a shared room. If you prefer a single room, please contact us for availability and prices.
  • Airport transfers upon arrival and departure
  • Breakfast and dinner from Monday to Friday
  • Wi-Fi access
  • Assistance with your visa arrangement and other preparations
  • An orientation program with your supervisor
  • Supervision and support during your stay
  • Regular check-ins during your internship with your supervisor
  • Troubleshooting if needed
  • A reference letter at the end of your internship
  • A discount on weekend activities, exclusive to Roots Interns


  • Flights to Cape Town International Airport
  • Visa and medical/travel insurance costs for the duration of your placement – must include cover for repatriation
  • Daily transport to the project and/or office
  • Meals over the weekend
  • Lunch, drinks, snacks, and items of personal nature (f.e. curios, gifts, clothing)
  • Costs for additional excursions or activities


Some of our most commonly asked questions for programs in South Africa.

What can I expect from a NGO internship in South Africa?

During your internship in South Africa you can expect to meet people from around the world, as well as indulging yourself into the culture of this beautiful country! If you want to know more about what to expect, make sure to check out our top 7 reasons for an internship in Cape Town.

Will I have time to explore South Africa during my internship?

Yes! We partner with various activity organizers that can offer discounts exclusive to Roots Interns, for example, a road trip through the Garden Route and bungee jumping off the world’s largest natural bungee. You may also explore the country on your own and we are happy to give recommendations.

Am I able to do an internship while on a study program in Cape Town?

Yes! You are able to do a part-time internship with certain organizations so that you can continue your studies, while also gaining valuable work experience.

Will I receive a stipend of any kind during my internship with Roots?

Unfortunately, no. When working with a nonprofit organization, your internship will be unpaid, but there are many ways to fund your internship. Your experience will bring a wealth of knowledge and opportunities for both professional and personal growth that are invaluable!


LOCATION: Cape Town, South Africa
TASK FOCUS: Social Media, Content creation, Analytics, Community Management
LENGTH: 12-26 weeks
COST: From USD 2,415 (in-person) / USD 525 (remote)


  • Be part of an experienced and dynamic team
  • Gain a profound understanding of social media marketing
  • Contribute to an organization that creates media campaigns that have a tangible impact
  • Live and work in Cape Town, arguably one of the most stunning cities in the world
  • Enjoy exploring South Africa’s many highlights during your time off


If you’re ready to apply for this internship, here’s what to do:


Fill in the application form (it will show in a new screen) which includes sharing your CV to us.



We’ll set up a call with you to go through your application.


If we feel it’s a good match, we’ll set up a call between you and the supervisor for this internship.


If everyone’s happy, we’ll provisionally confirm your placement! We’ll then send you the invoice for the deposit, getting started with the booking process and all the info you need.


Only once we receive payment of the deposit your placement will be confirmed.


Or if you’d just like to ask us some questions about this internship first, just fill in the contact form below. We’ll be happy to assist!


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