Social media and PR Internship at NGO in Cape Town

Get valuable experience in Public Relations, social media, digital marketing and online community management

Are you a strong communicator and passionate about the environment? We have an exciting opportunity for you to be part of Greenpop; a dynamic environmental organisation based in Cape Town. This young but fast-growing social enterprise runs tree planting and eco-education projects in Southern Africa. They also activate large groups of people to get involved in their green mission. With its strong focus on spreading its message, Greenpop has a dedicated communications team that can always do with extra input. During the Social media and Public Relations Internship in Cape Town, you are part of an energetic team. At the same time you gain valuable experience in social media, digital marketing, community management while contributing to a worthwhile cause.

Have a look at this short video of Laura who did a Social Media and PR Internship with Greenpop. Or read the blog post she has written.

Do you have a passion for writing?

You might also want to check out Greenpop’s Creative Writing Internship

Quick Facts

  • Destination Cape Town, South Africa
  • Type of Organisation Environmental NGO
  • Work Focus Communications, PR
  • Length of Internship Minimum of 2 months
  • Accommodation Choice of several types
  • Fee As from USD 1,390 for 8 weeks

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A Little Bit About Greenpop 

Greenpop is a Cape Town based environmental NGO that runs urban greening, reforestation, and eco-education projects in Southern and East Africa. And they do it with a difference; they make it fun, accessible, and valuable for everyone involved. While planting trees is an important and very beneficial activity, Greenpop believes that unless communities are actively involved in and incentivised by the process, no lasting environmental change is possible. To date, Greenpop has planted over 66,000 trees – and activated thousands of people in the process.

Greenpop also represents a way of life. The energy and passion cultivated through Greenpop spreads far and wide with each new treevolutionary that joins the team. While the team works hard and focus on tasks at hand, they also know how to have fun, and create a quirky working environment. Greenpop’s aim is to create an ethical and green standard that resonates with all involved and helps create a fun and enjoyable working environment.

The Greenpop teams loves having a team of interns contribute their different skill sets. It’s partly because of interns and volunteers that the organisation has managed to grow as quickly as it has, and the team is appreciative for everyone’s time and input. Greenpop generally has between five and ten interns in our office, adding a multinational and multicultural element to its team.

Benefits of an internship

“Not only do you make a difference for the planet, it is life changing for yourself as well. I became much more conscious about the environment and how to live more sustainable.” –Charlotte, The Netherlands

As an intern at Greenpop, you’ll be sure to get your hands dirty. Regardless of your area of focus, you’ll take part in occasional planting projects and days at our nursery and eco-education hub, so that you’ll get a full experience of what Greenpop all about.

A few things to know about interning with Greenpop:

  • You do not receive a salary or stipend for these work placements.
  • There’s a minimum length of two months.
  • Internships are full-time, mainly during office hours. Greenpop regularly organizes and/or attends events that will take place in the weekend or evenings. As a member of the Greenpop team you are expected to be willing to assist on these events as well.

More information on Greenpop:

Greenpop CT by Makhulu 2


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What You’ll Be Doing 

Greenpop is an active organisation that puts large emphasis on reaching large audiences with its message. This involves strong communication efforts with different groups of people; project beneficiaries, (potential) funders, volunteers, interns, partners, stakeholders and anyone interested in sustainability and greening. As a Social Media and PR Intern in Greenpop’s Communications Department, you can be part of these efforts.


  • Assist in defining communications strategy.
  • Coordinating the distribution of our creative content through the appropriate channels – social media, website, traditional media, poster campaigns, talks, live activations, etc.
  • Writing pitches and press releases to expand media relations and our brand footprint.
  • Manage the media database (& research new media partners and channels).
  • Manage contact database for partners, agents and career centers at universities.
  • Fostering an engaged online community and interacting with them in a way that leads to sales conversions and donations.
  • Attending relevant exhibitions and meetings.
  • Researching new communications opportunities.

Secondary tasks (things that all Greenpop interns occasionally get involved in)

  • Providing office support, f.e. running errands, answering the phone and door and preparing for events
  • Assisting on tree planting projects at beneficiary locations (mainly schools in underprivileged areas of Cape Town)
  • Assisting at our nursery; a space in Cape Town where we grow trees, showcase urban greening, and occasionally host eco-education workshops

Read Laura’s blog post about her experience during the Social Media and PR Internship

Skills or abilities you will learn while working with Greenpop
You will gain experience in the following main areas

  • Digital marketing
  • Social media marketing
  • Community management
  • Fundraising
  • Communications
  • Networking

Main skills that can be developed

  • Strategic communication skills
  • Networking skills
  • Research skills

Nursery_10_SIsaacs Marketing_11_SIsaacs copy

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Where You’ll Stay 

We’re excited to be able to offer you a shared apartment.

  • This chic, new shared apartment has a majestic view of Table Mountain and is perfectly positioned in a bustling area during the day but quiet at night so you can sleep easy! The Cape Town Company Gardens, busy Long Street and Kloof Street with world class restaurants are an easy 10 min walk from the Loft
  • Cape Town Loft has 1 private room and 2 shared dorm rooms and guests have access to 2 bathrooms, a fully equipped kitchen, a comfortable lounge, balcony and free WiFi.
  • You will share a dorm room with 3-5 other people. Bed linen is provided, towels are NOT included.
  • It’s a self catering accommodation with a fully equipped kitchen. Meals are NOT included.

If you are interested in a single room or other kind of accommodation, please let us know as we have several other options available as well.

Cape Town Loft 2 Cape Town Loft

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For this Social Media and PR Internship, Greenpop is looking for people with he following skills and experience:

  • Work well in a team
  • Have strong writing skills
  • Good understanding (both written and spoken) of the English language
  • Like the idea of contributing to a social enterprise
  • Preferably experience with social media and blogs
  • Bring your own laptop

The Application Process
If you’re keen for this work placement and feel that you could make a good contribution to Greenpop, we’d love to hear from you! Here’s what to do:

  1. Fill in the (it will show in a slider pop-up!) and send us your CV.
  2. If we might have a placement available for you, we’ll chat to you on the phone or Skype to go through your application and make sure it’s a good match.
  3. We’ll set up a call between you and the person who would be your supervisor during the work placement.
  4. If everyone’s happy, we’ll provisionally confirm your placement! We’ll then send you the invoice for the deposit, get started with a detailed booking form, and we’ll give you all the information you need to prepare for your upcoming adventure.
  5. Only once we receive payment of the deposit your placement will be confirmed.

Or if you’d just like to ask us some questions about this internship first, just shoot us an email, or fill in the enquiry form. We’ll be happy to assist!

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When can you start your Social Media and PR Internship?

Greenpop organizes orientation days twice a month, so you can start every first and third Tuesday of the month. Please keep in mind Greenpop is closed for two weeks of summer holiday at the end of the year.


At Roots we do everything we can to make your work placement experience smooth and hassle-free. We offer an all-inclusive service, which means we will help you find the right internship (we believe we are great matchmakers!), help you with visa arrangements, book accommodation for you in Cape Town, give you all the pre-departure information you need before arriving, pick you up from the airport and check in with you while on your work placement to ensure you feel supported. These fees are based on a shared dorm room in a beautiful central Cape Town apartment. If you are interested in another kind of accommodation or a single room, please let us know. You can come for any length of time (minimum 8 weeks) – the prices below are a guide but we can send you an exact quote depending on the duration of your internship.
8 weeks   – USD 1,446 (2018)
12 weeks – USD 1,894 (2018)
16 weeks – USD 2,342 (2018)

What is included in the fee?

  • Full accommodation rental fees based on a shared dorm room.
  • Transfer from Cape Town International airport to your accommodation and back on arrival and departure day.
  • Placement fee for finding you the right internship, assistance with your visa,  organizing accommodation and transport, preparations and support to you and host organization before, during and after your placement.

What is not included in the fee?

  • Flights to Cape Town
  • Visa, medical and travel insurance costs for the duration of your placement – must include cover for repatriation
  • Meals, drinks, snacks, and items of personal nature (f.e. curios, gifts, clothing).
  • Costs for additional excursions or activities

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We'd love to hear from you! Leave a message, and we'll get back to you shortly to help find you a valuable work placement where you can make an impact. | +27(0)21 461 9265