SEO Tourism Content Writing Internship in Cape Town


Are you interested in acquiring the skills to create content that is both creative and optimized for SEO? 

Embark on a rewarding content writing internship with us in the vibrant city of Cape Town. This opportunity offers a chance to refine your writing abilities, explore the nuances of search optimization, and build a diverse writing portfolio. As a valued member of our close-knit Roots team, you will play a vital role in conveying information about our nonprofit internships and acquiring substantial writing experience across various platforms, including our blog, general website, and external sites. We are committed to imparting the skills necessary to craft compelling SEO pieces without compromising your creative expression. Notably, you’ll have the chance to reside in Cape Town, providing an exhilarating backdrop for your internship. To apply, a proactive mindset, strong writing prowess, and a keen interest in SEO are prerequisites. It’s important to mention that this writing internship is also available remotely, recognizing that not everyone can physically join us in our Cape Town office.

As an intern, you can expect to achieve several key learning outcomes, including refining your writing skills and creating a thoughtfully curated portfolio of work. Additionally, you will develop a comprehensive understanding of search engine optimization principles and the ability to produce SEO-friendly content. The program also aims to foster proficiency in navigating diverse online tools such as WordPress, SEMrush, and Google Analytics. Beyond the technical skills, you are certain to gain valuable insights into both the nonprofit sector and the dynamics of the student travel industry, enhancing your overall professional knowledge and perspective.


At Roots Interns, we aim to champion grassroots nonprofits worldwide, offering distinctive work experiences for interns. We are dedicated to aligning skilled interns with causes that match their expertise, ensuring a deeply enriching experience for all parties involved. As integral members of our small organization, each intern becomes a crucial member working towards our shared mission. This not only nurtures substantial professional and personal growth, but also actively contributes to impactful grassroots initiatives globally, fostering a symbiotic relationship of mutual development. With a diverse portfolio of over 100 internship programs spanning various academic focus areas, we operate in multiple countries. We take immense pride in the positive impact we facilitate, benefiting both our interns and our esteemed partner organizations.



As a content writing intern, you will craft SEO-friendly content while maintaining a creative edge. The focus will be on the following aspects:

  • Writing blogs for our website
  • Writing articles for external websites and blogs
  • Creating strong content for the general pages and listings on our website
  • Doing SEO analysis and research, if you’re interested in this
  • Writing content for social media posts


  • Strong writing skills and fluency in English
  • An interest in learning how to create strong and SEO-focused content
  • A passion for the nonprofit internships we offer
  • An ability to work independently
  • Experience in creative writing is a bonus


You’ll be staying at The Lenox, a comfortable guesthouse in the heart of Cape Town. Built in the old Cape Dutch style, The Lenox is characterful and historic. It has multiple balconies, a large dining room, and many other communal spaces. Shared bedrooms include 2 twin beds, and there are plenty of single rooms available as well (at an extra fee). You’ll be walking distance from many shops, cafes, restaurants, and some of the touristy highlights Cape Town has to offer as well.

Safety & Support

Safety & Support

Be sure to prioritize hydration in the summer to avoid heatstroke. South Africa does have high crime rates, so it’s important to be aware and use common sense to stay safe. Some safety guidelines are to always walk in groups, take a taxi/Uber in the evenings, know safe/dangerous areas, secure your belongings, don’t walk around with large sums of cash (you can pay everything with a card), minimize wearing flashy accessories, and be cautious of overly friendly strangers.



The accommodation offers free Wi-Fi to keep family and friends up to date via WhatsApp, Zoom, etc. Cafes/restaurants also offer free Wi-Fi. You can also consider getting a local SIM card if your phone is unlocked, or setting your phone’s status to roaming, depending on your provider’s rates.



A simple breakfast, lunch and a delicious cooked dinner (vegetarian & vegan options available) from Monday to Friday are included in your fee. Indulge in local dishes, like bobotie and South African Braai! For desserts, don’t miss out on milk tarts and malva pudding. There is a diverse food scene in Cape Town, so no matter your cuisine preference or dietary restrictions you’ll have plenty of options. Let us know in advance if you have any allergies/dietary needs.

Location details

Location details

Discover Cape Town’s attractions: Table Mountain, Kirstenbosch Gardens, city tours, historical sites, and the Cape Point Peninsula. There are also opportunities to surf, kayak, paraglide, cage dive with sharks, and more! Cape Town has a mediterranean climate with cool winters and hot summers so be sure to check what the temperature will be like during your stay.


Fee Breakdown

Internship start and end dates are flexible and will be discussed during the selection process.

What you’ll pay (2024 rates)

8 WEEKS USD 1,817

12 WEEKS USD 2,321

16 WEEKS USD 2,797

20 WEEKS USD 3,273

Remote internship: USD 525


  • Careful matchmaking. It takes time to find the right internship for each person, and we take this process very seriously.
  • Initial interview with one of our team to gauge your skills, interests, and desired learning outcomes.
  • An academic internship eligible for university credit. Check with your university to confirm if this internship qualifies for credit or alternatively we can assist you with purchasing transfer credits.
  • Accommodation in a shared room (2 pax). If you prefer a single room, please contact us for availability and prices.
  • Airport transfers upon arrival and departure
  • Meals from Monday to Friday
  • Wifi access
  • Housekeeping service
  • Assistance with your visa arrangement and other preparations
  • An orientation program with your supervisor
  • Supervision and support during your stay
  • Regular check-ins during your internship with your supervisor
  • Troubleshooting if needed
  • A reference letter at the end of your internship
  • A discount on weekend activities, exclusive to Roots Interns


  • Flights to Cape Town International Airport
  • Visa and medical/travel insurance costs for the duration of your placement – must include cover for repatriation
  • Transport to the office
  • Meals during weekends
  • Drinks, snacks, and items of personal nature (f.e. curios, gifts, clothing)
  • Costs for additional excursions or activities


Some of our most commonly asked questions for programs in South Africa.

What can I expect from a NGO internship in South Africa?

During your internship in South Africa you can expect to meet people from around the world, as well as indulging yourself into the culture of this beautiful country! If you want to know more about what to expect, make sure to check out our top 7 reasons for an internship in Cape Town.

Will I have time to explore South Africa during my internship?

Yes! We partner with various activity organizers that can offer discounts exclusive to Roots Interns, for example, a road trip through the Garden Route and bungee jumping off the world’s largest natural bungee. You may also explore the country on your own and we are happy to give recommendations.

Am I able to do an internship while on a study program in Cape Town?

Yes! You are able to do a part-time internship with certain organizations so that you can continue your studies, while also gaining valuable work experience.

Will I receive a stipend of any kind during my internship with Roots?

Unfortunately, no. When working with a nonprofit organization, your internship will be unpaid, but there are many ways to fund your internship. Your experience will bring a wealth of knowledge and opportunities for both professional and personal growth that are invaluable!


LOCATION: Cape Town, South Africa OR Remote
PROGRAM FOCUS: Social Enterprise
TASK FOCUS: Creative Writing, Blogging, SEO, Digital Media
LENGTH: Min. 8 Weeks
COST: From USD 1,817 (in-person) / USD 525 (remote)


“I am very much enjoying the writing I am doing, and how it impacts the organization's mission. Writing can have such a major impact on the conveyance of an organization's achievements and goals, and I am happy to be a part of that. Blog writing, I am enjoying the most. There are so many topics to tackle and so many different ways to tackle each one. It is also incredibly interesting to learn about the impact that writing can have on an online platform - in its content, its blogs, and promotions. I was able to learn about SEO, backend editing of websites, and purposeful blog writing all within the comfort of my own home This has been immensely helpful, and I know it is a skill that will carry with me beyond this internship.”

Taylor, United StatesSEO Content Writing Internship in Tourism


  • Gain practical writing experience and build a strong portfolio of articles
  • Be part of an organisation that is passionate about supporting grassroots nonprofits and providing incredible internship opportunities
  • Learn the ins and outs of search engine optimization
  • Write for a variety of platforms
  • Learn how to work with a number of online tools, including WordPress, SEMrush, and Google Analytics
  • Live in and work in Cape Town, a phenomenal city in a stunning setting


If you’re ready to apply for this internship, here’s what to do:


Fill in the application form (it will show in a new screen) which includes sharing your CV to us.



We’ll set up a call with you to go through your application.


If we feel it’s a good match, we’ll set up a call between you and the supervisor for this internship.


If everyone’s happy, we’ll provisionally confirm your placement! We’ll then send you the invoice for the deposit, getting started with the booking process and all the info you need.


Only once we receive payment of the deposit your placement will be confirmed.


Or if you’d just like to ask us some questions about this internship first, just fill in the contact form below. We’ll be happy to assist!


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