Tourism Marketing & Business Development Internship, Cape Town

Gain a wealth of marketing and strategy experience during this unique internship in a stunning setting!

At Roots Interns, we love hosting interns ourselves! We’re always on the lookout for keen students keen on getting work experience in marketing and business development to join our small but passionate team.

This internship will allow you to become a vital part of our work – and direction – at Roots, as you’ll get involved with strategy, research, and the implementation of marketing campaigns. It’s a great opportunity to gain a wealth of practical work experience, and contribute to our work in a big way. You’ll also have a chance to spend some time with our partners organisations on the ground; grassroots causes doing important social impact, environmental, and animal welfare work, so you’ll gain a good understanding of both our niche tourism market and the nonprofit sector in South Africa. Your focus will depend on your individual skills and interests, but your work will likely include the following;

  • Market research and analysis
  • SEO analysis and strategy
  • Overall marketing and business strategy

And since you’ll be based in Cape Town – arguably one of the greatest cities in the world – you can expect to have a brilliant time during your weekends off. This city has a great amount to offer in terms of culture and scenery, so you can expect to be awed.

NB. This internship can now also be done as a remote internship!
Cape Town, South Africa OR Remote
Roots Interns
Strategy, Market research, Marketing campaigns
8-26 Weeks
From USD 1814 (in-person) / USD 525 (remote)

At Roots Interns, we are on a mission to support grassroots nonprofits across Africa and offer unique work experiences for international interns. We place skilled interns with the right cause, and ensure that their internship is a hugely valuable experience for everyone involved. All our interns become a large part of a small organisation with an important cause; this allows for great professional and personal growth, and it also contributes to the important work that is happening at a grass-roots level in Africa; a beautiful offshoot of mutual growth. We offer over 45 different internship program – with a wide range of academic focus areas – across seven different African countries. We take great pride in the impact we make on both our interns and our partner organisations.


Roots is a young organisation, and as an intern, you can be a vital part of many aspects of our development. While a majority of the tasks are related to marketing and business strategy, but you can be involved in other areas as well – such as product, partnership management, and communications. In addition, it will be an opportunity for you to interact with and learn about other grassroots charities and the interns volunteering with them. We can adjust tasks to your skills, interests and experience.

What you’ll do

As a marketing and business development intern at our office in Cape Town, you’ll like be involved in the following;

  • Doing marketing research
  • Managing or assisting with marketing campaigns
  • Assisting with overall strategy
  • Doing business analysis
  • Writing reports
  • Doing SEO analysis & helping design SEO strategy
  • Interact with interns placed with our partners to collect content about their experiences, work of the organizations and impact they are making
  • An interest in marketing and business strategy
  • Strong English skills
  • Good analytical skills
  • Some experience with marketing is beneficial
  • An ability to work quite independently
  • Your own laptop

You’ll be staying at the Lenox, a comfortable guest house in the heart of Cape Town. Built in the old Cape Dutch style, the Lenox is characterful and spacious. It has a garden with a barbeque area, a large dining room, and several other communal spaces. Shared bedrooms take four to eight people, and there are plenty of single rooms available as well (at an extra fee). You’ll be walking distance from a wide range of shops, cafes and restaurants, and at a great spot for some of the touristy highlights Cape Town has to offer as well. (As well as for views of Table Mountain!)


The start date of your internship is flexible; please get in touch to find out when we have openings.

What you’ll pay (2023 rates)

2 MONTHS USD 1,814
3 MONTHS USD 2,382
4 MONTHS USD 2,949
5 MONTHS USD 3,517
6 MONTHS USD 4,084

Remote internship: USD 525

At Roots, we do everything we can to make your internship experience smooth and hassle-free. We offer an all-inclusive service, which means we will help you find the right internship (we believe we are great matchmakers!), help you with visa arrangements, book accommodation for you in Cape Town, give you all the pre-departure information you need before arriving, pick you up from the airport and check in with you while on your work placement to ensure you feel supported.

What you are paying for:
  • Transfer from Cape Town International airport to your accommodation and back on arrival and departure day
  • Accommodation based on a dorm room (4-8 pax). If you prefer a single room, please contact us for availability and prices
  • Two meals (breakfast and dinner) a day from Monday to Friday
  • Assistance with your visa arrangement & other preparations
  • On the ground support during your stay
  • Free WiFi
  • Assistance with finding the perfect work placement
  • Supervision during your internship
  • Check-in and feedback as well as a reference letter after your internship
  • Your own account on a career development platform that offers content and courses focused on exploring different career opportunities
  • Reference letter at the end of your internship
  • A discount on weekend activities, exclusive to Roots interns
  • Flights
  • Visa, medical and travel insurance costs for the duration of your placement – must include cover for repatriation
  • Lunch, drinks, snacks, and items of personal nature (f.e. curios, gifts, clothing)
  • Meals during the weekend
  • Transport to the office
  • Costs for additional excursions or activities

Optional extra:

Personal Development Sessions
To help you optimise your personal and professional development during your internship, we offer individual monthly sessions with a professional consultant. These 1,5-hour sessions offer opportunities to set goals, reflect on your experience, and ensure your internship will benefit your career as much as possible.
Monthly fee: USD 65
Workshop: Exploring the Nonprofit Landscape
To give you a full understanding of the nonprofit sector in Africa, we offer one-off individual online workshops by a South African digital marketing and fundraising specialist. You’ll learn about the needs of the nonprofit sector, best practices in nonprofit management, and sustainability of fundraising initiatives. You’ll also be given a large amount of useful resources.
Workshop fee: USD 65
Cape Town, South Africa OR Remote
Roots Interns
Strategy, market research, marketing campaigns
8-26 Weeks
From USD 1814 (in-person) / USD 525 (remote)

This internship aligns both with my university education and my career aspirations. The education I received for my International Digital Marketing Degree is put to use daily in the various tasks I do that center around communication. Plus, living on the eco-lodge and being directly involved with community development projects further inspires my passion for sustainable tourism, and my goals of pursuing a career that values the circular economy. By being exposed to new business models I can expand my knowledge to apply what I learn in different settings and industries around the world.

Amanda, United States, Community Development Internship
  • Gain practical work experience in marketing and business development research and strategy
  • Opportunity to also get involved in product, partnership management, and communication (if you want)
  • Contribute to an organization on a mission to support grassroots nonprofits across Africa and offer unique work experiences for international interns
  • Interact with and learn about other grassroots charities and the interns volunteering with them
  • Live and work in Cape Town, one of the most beautiful cities in the world
  • Enjoy exploring South Africa’s many highlights during your time off
2 MONTHS USD 1,814
3 MONTHS USD 2,382
4 MONTHS USD 2,949
Remote internship: USD 525

See Detailed Rates

How to apply?

If you’re ready to apply for this internship, here’s what to do:

  1. Fill in the application form (it will show in a new screen) and send your CV to
  2. We’ll set up a call with you to go through your application.
  3. If we feel it’s a good match, we’ll set up a call between you and the supervisor for this internship.
  4. If everyone’s happy, we’ll provisionally confirm your placement! We’ll then send you the invoice for the deposit, get started with a detailed booking form, and we’ll give you all the information you need to prepare for your upcoming adventure.
  5. Only once we receive payment of the deposit your placement will be confirmed.

Or if you’d just like to ask us some questions about this internship first, just fill in the contact form on the right. We’ll be happy to assist!

    If you have any questions about this opportunity, please ask us by completing the form below.


    Supreme Malawi

    Open for applications

    Social Entrepreneurship Internship, Malawi

    Social Entrepreneurship Internship, Malawi

    3-6 months

    Nkhata Bay, Malawi or Remote

    Marketing, Fundraising, Business Development, Research, Operations

    Help with the development and management of an inspiring social business

    Bird conservation internship

    Open for applications

    Marketing & Development Internship in Wildlife Conservation

    Marketing & Development Internship in Wildlife Conservation

    8-26 weeks

    Bela-Bela, South Africa OR Remote

    (Online)Fundraising, Research, Reporting, Business Development

    Help with the development and sustainability

    Open for applications

    Finance Internship with Social Enterprise, Malawi

    Finance Internship with Social Enterprise, Malawi

    2-6 months

    Nkhata Bay, Malawi

    Accounting, Reporting, Fundraising

    Gain finance management and income generation experience