Meet Our Interns: Grace, Marketing Intern at Penda
Meet Our Interns: Grace, Marketing Intern at Penda
Written by: Grace Kellet
Photo credits: Grace Kellet
Grace looks back on her experience as a Marketing Intern in Cape Town
Grace Kellet, International Relations student at North Eastern University in the United States, came to Cape Town for a Marketing Internship. As part of both Penda Photo Tours, a photography travel company, and Penda Trust, its aligned photography NGO, she did content marketing, marketing research and fundraising. Here is how this marketing intern experienced her stay in Cape Town.
I arrived in Cape Town for my Marketing internship with Penda with absolutely no idea what I was getting myself into. Halfway across the world, knowing only one person in South Africa, and with very little experience in marketing and communications, you can see why I might not be too confident in how this would all work out. Somehow, it all did. Thanks to the Penda team who provided incredible support and believed in my ability to succeed despite my own doubts. I’ve been here nearly six months and am honestly stunned by how much I have learned and accomplished in a field that was entirely new to me just a short time ago.
Opportunity to expand professional skills
I am highly motivated by social issues and international politics. As a student of international relations that’s basically a prerequisite for pursuing such a field of study. So why did I choose to do something completely different with this Marketing internship? Penda gave me the opportunity to expand my professional skills into the area of marketing and communications in a business setting while still providing be with a socially-minded mission that I could stand behind: to create positive change through photography.
Also want to create positive change through photography? Check out the Penda Marketing Internship in Cape Town!
In my role as a marketing intern at Penda, I have come to do much more than I expected. Although I do quite a lot of social media and write blogs, I have also been given fantastic unforeseen opportunities that have greatly contributed to my time here. Perhaps my favorite experience over these 6 months was when I had the chance to join the Cape Town photography tour for a day in Khayelitsha, the largest township in the Western Cape. We had the opportunity to walk the streets with and speak to locals as well as nonprofits. I was impressed to see how seamlessly the local social situation and nonprofit work was presented to the workshop participants. This allowed me to experience how Penda integrates the company with the nonprofit for a completely unique and socially-minded holiday experience.
Involvement in the strategy development
Another highlight of my time here as a Marketing Intern was actually having the opportunity to be part of strategy meetings with the founders, Marleen and Greg. They treated me like a member of the team, not just an intern. And encouraged me to provide my own feedback while also learning about what goes into growing a small business. During these meetings, they introduced me to new analytical programmes such as SEMrush. I learned how they can be utilised in developing a digital marketing and communications strategy to grow Penda’s visibility on Google. Through this, I now have a deeper understanding of how Google works, and what sort of content it looks for, something I have never understood and has already become highly useful in developing new content for Penda.
A secondary motivational factor in taking this internship was the location. I have never been to Africa in general, and I had heard exciting things about the excitement that Cape Town can offer. In the past few months I definitely had my fill of both fun and challenges in this small section of the world. Perhaps my favorite things about living here are the incredible nature and light wherever I turn. And the fact that there is literally always some event or activity going on. I have climbed one of the new 7 natural wonders of the world (Table Mountain), have swum with African penguins at Boulders Beach, played with monkeys at the World of Birds park and swum with seals in Hout Bay. I have road tripped down the Garden Route, marveling at the dramatic coastlines and mountains along the way, and so much more. This really is a natural wonderland for anyone, even those of us who usually prefer urban life. Perhaps the biggest challenge was the need for a car as there is so much to see outside of the city centre.
In the city, the events are virtually endless; from Feastival, to First Thursdays, to Tuning the Vine, and those are just the larger of the events. I never found myself to be at a loss for what to do on any given day. If anything I have become overwhelmed at times by the sheer volume of choices, prompting me to take a step back and breathe for a beat.
I will miss the NGO work environment
The end of this Marketing Internship is approaching and I can honestly say that leaving will be bittersweet. I will miss the incredible support and inspiring work I have received and contributed to at Penda. The work environment has helped me to grow in my professional capabilities, and for that I am grateful. The warmth and the beauty of the Western Cape are other things that I will miss, especially the natural areas outside of the city. And finally I will miss the motivated and entrepreneurial spirit of the people I’ve met and befriended. Despite its challenges and roughness, I’ll even miss the city itself, a vibrant place in many ways perfect for young adults to live. And (coming from the US) the general cost of living here will definitely be remembered with fondness.
Over the past six months, Penda and Cape Town have become what I know. Every day has come with its set of challenges and excitement. I have enjoyed living among the vibrant and colourful Capetonian atmosphere, but what made my time here memorable was Penda. In my role I developed a whole new set of skills and a whole new level of confidence to accompany it. I have made deep and hopefully lasting connections, both personal and professional, and have come to feel a sense of belonging and unity that comes with working with the close-knit, inspired and dynamic Penda team. I’m grateful for the chance to work here. It will be exciting to see what the future holds for this group of conscientious storytellers.